Here’s the thing that no one talks about: Show
Follow-up emails perform better than the original. Weird, right? But it’s true. Speak to anyone in sales or marketing, and they’ll tell you the same thing: Follow-ups work better. Follow-up emails increase response rates. Our data backs this up, too. For instance, last month we sent 4 emails to a segment of 26,000 subscribers for an upcoming webinar. We planned a sequence of 4 emails:
The introduction email had an open rate of 20.1%. Not bad, by any means. But the follow up email? That had an open rate of 23.6%! (The follow-up email had a 17% better response rate). It’s not a one-off, either. Follow-up emails generally have better open and response rates than the first email. It’s not just us, either. Research from Woodpecker found that emails without a follow-up achieve an average response rate of 16%. In comparison, those who send at least one follow-up email in a campaign reach 27%. The moral – follow-up emails are essential! But what happens if you follow-up and STILL don’t get a response? Well, we’re here to help you. We’ve compiled 25 templates that you can use to send follow-up emails after no response for several different scenarios. You can also download the follow-up email templates pdf to share with your friends or refer to it later. :) Let’s dive in! 1. Follow up email templates after a demoDon’t assume that the work is done after the demo. Neither should you expect that prospects will respond on their own. Follow up regularly, at least till you close a sale. Here’s the email template you can use after completing a demo. Demo follow up template 1:
Now, the prospect might be in discussion with other brands because of which they could not respond instantly. The pitfall here is, if you don’t follow up, they might forget you and go with your competitor. So, to stay on the top of their mind, send a follow-up email within 2-5 days of your last contact. Demo follow up template 2:
You can also download the follow-up email templates pdf to share with your friends or refer to it later. :) 2. Follow up email templates for a meeting reminderPeople often miss meetings because they are occupied with other tasks or sometimes just because they forgot. Sending a meeting reminder email is always a good practice to reduce no-shows. Here’s an email template you can use. Meeting reminder email template:
Remember to share the meeting address or Zoom/Teams/Meet link on the meeting reminder emails – even if you’re sending 2-3 reminder emails. It will make it easier for the recipient to find the required details. You can also use the above template to customize the automated meeting reminder email in your meeting scheduling tool. 3. Follow up email templates after a meetingSo, you have made the sales pitch with the prospect. After the initial cold email, you had some conversation, and you thought that you made a sale. But days later, you don’t get any response from them. You can send a gentle reminder email to move the conversation forward. Here is a simple follow-up email after no response that does the job in a couple of lines. After meeting follow up template:
4. Follow up email templates after a missed callIf you got a call from your prospect but missed it, you can either call back or follow up with them with the following email template. Email template to follow up after a missed call:
5. Follow up email after no response on phone/mobileIf you’ve tried reaching out to a prospect but got no response, you can use the following template. Email sample when you don’t get a response on phone:
Here’s another follow-up email template you can use if the prospect doesn’t respond on the phone. Follow up email template when you don’t get a response on mobile:
You can also download the follow-up email templates pdf to share with your friends or refer to it later. :) 6. Follow up email templates after a sales inquiryWhen you have a website, you might receive several business inquiries. You can use these email templates to follow up with inbound leads. Follow up after a sales inquiry template 1:
Selling a complex product will require many more interactions with the prospect. For instance, you need to do a lot of research after the first meeting. When you have anything worth sharing, include that in your follow-up email. Follow up after a sales inquiry template 2:
It’s unlikely that you will get a response after a single follow-up email. However, try to keep your leads warm by drip-feeding them with information regarding the product or the service they are interested in. Follow up after a sales inquiry template 3:
The next template we’re about to share may sound manipulative. But it could help you get a response by mentioning how trying to contact them is not working out. This approach can also help you realize which leads are not worth pursuing so that you can focus your effort more on the ones who matter. Follow up after a sales inquiry template 4:
I’ll tell you one more way to follow up with a prospect who does not respond. After this, you can move them to the cold list. You can simply let your prospects know that they have been unresponsive and you are closing their file. This “housekeeping” email works well as an excuse to make a final contact. Follow up after a sales inquiry template 5:
7. Follow up email templates for contract renewalIf you’re in a subscription-based business, you’ll have to send follow-up emails for contract renewals. Here’s a template you can use. Contract renewal follow up email template:
Note that you might need to send further emails if the recipient doesn’t respond. You can set a drip campaign for sending automated emails for renewal and reminders. The following image from LeadSquared CRM illustrates this. 8. Follow up email templates after sending a quoteChances are, your prospect must be evaluating other products or brands. Following up, in this case, acts as a gentle nudge and gives an impression that you’re interested in doing business with them. 1. Follow up email after sending a quote:
Often the person you’re in touch with is not the decision-maker. They need to consult with their boss or colleagues before they can make a move. In this case, it is advisable to give them four to five working days to respond. However, in the meantime, keep the lead warm by sending them follow-up emails. It increases the chances of them getting back to you. 2. Second follow up email after sending a quote:
If you still don’t get a response from your prospect after sending a quote, use the following template. 3. Third follow up email after sending a quote:
You can also download the follow-up email templates pdf to share with your friends or refer to it later. :) 9. Follow up email templates after a free trialIf you offer a free trial for your product or service, you can send a series of follow-up emails to check if they’re interested or if you’re able to meet their requirements. You can also send follow-up emails if they stop using your product/service before the free-trial session ends. Free trial follow up email template:
Follow up email after the free-trial session ends. Free trial follow up email template 2:
A great way to get a response from prospects is to share offers and discounts. There is no need to mention how they have been unresponsive and how you have been trying to reach out to them. You can simply drop them an email. While such emails may not guarantee purchase, they sure increase the engagement and interests of buyers. Follow up email template offering a discount:
10. Follow up email templates after a voicemailWhen you contact a prospect over the phone and get redirected to the voicemail, the next thing to do is follow up with an email. People cannot always stay by their phones. In general, people are more likely to respond to an email than a phone call. However, the secret is to be quick and send an email within minutes. Follow up email template after a voicemail:
11. Follow up email templates after a trigger event (lead activity)If you are using tracking and analytics for your sales activities, you will get an alert when there’s an activity from your prospect. For instance, you’ll know if they reopened the previous email or if they have looked up any information on your website. In this case, there are a couple of options. The first option is to share information with them. Here, you want to be discreet and not let them know that you are sending this email as they have triggered an alert on your CRM. Trigger event follow up email template 1:
Here’s another follow-up email template when you catch an activity from the prospect. Unlike the above email, you mention that you have tracked their activities. While this may seem a little creepy, but also holds your prospect accountable. It allows them to disclose their interest in your offering and has a higher chance of entering the sales funnel. Trigger event follow up email template 2:
While we’re talking about triggered emails, I want to recommend something. Instead of using different tools for sales, email marketing, and ad campaigns, use CRM software such as LeadSquared to track lead activities and trigger email campaigns based on the activities – from a single platform. It will make your life easier. You can also download the follow-up email templates pdf to share with your friends or refer to it later. :) 12. Follow up email templates after a networking event or trade showYou will meet a lot of people in real life and exchange contact cards. Even after having a fruitful initial conversation, you may not get any responses after the event. These situations are common as your prospect may misplace your contact card, get occupied with other work, or even forget about mailing you completely. In these cases, you can send a follow-up email. Writing these emails is quite easy as you will only need to put details of your previous meeting. Follow up with a prospect you met at a trade show:
You can simply send a “nice to meet you” email to refresh the memory of your prospects. It gives your prospects fast follow-up information and shows that you were attentive during the previous conversation. You can end the email asking for the next meeting. Here is how you should frame that email. Follow up with a prospect you met at a networking event:
While it is a generic template, this gives you a fair idea of what you should talk about in the email. You can make it easier to schedule a meet by inserting a link to the meeting tool that you prefer. But be flexible with the timing of the meeting to give your prospects some degree of control. Sometimes, you keep sending emails to the wrong person expecting a reply. But people don’t generally reply if the message isn’t meant for them. If you sense that the person you reached out to isn’t the right one, ask directly. They may affirm that they’re the right person, or they can refer you to the right point of contact. Email template to find the right contact:
Note that instead of writing “the right person” in the email, mention the relevant designations. It will clarify who exactly you’re looking for. For example, you can write – Can you help me find the content editor/content manager? Best Practices to write follow-up email after no responseIn this section, I’d like to address the most common question that comes to everybody’s mind – how to follow up without being annoying. We recommend certain ethics while sending a follow-up email. Otherwise, you know what happens next – you’ll be blocked or unsubscribed 1. Keep your emails short, to the point. Many people check their emails on their mobile devices. Long-winding sentences and too much text can be overwhelming and may dilute the main message. 2. Don’t use jargon. Keep it simple. Easy-to-read messages are 36% more likely to get a response. 3. Maintain gaps between follow-up emails. Also, check if your team members are sending other campaign emails to them. If that’s the case, then suppress the other campaign list. Too many emails from a brand might annoy the recipient. 4. Don’t send emails at odd hours. Check your email marketing or CRM software for ideal timings. For example, according to our own research and based on 3,38,918 emails analyzed, we have found that Tuesdays and Thursdays work best for us. But these numbers will vary depending on your target audience. So, the best thing to do is track your email engagement metrics using the software. Similarly, you can also check the email open rates by the hour of the day and schedule your follow-up emails accordingly. 5. Take cues from trigger events (e.g., website page visit, email open, ad clicked, etc.) and follow-up when your prospects are thinking about you. 6. Don’t play tricks with subject lines. Yes, the subject line needs to be catchy, but make sure it conveys what the email is about. 7. Finally, don’t be passive-aggressive. Even if you’re sending a follow-up email for the fifth time, keep your tone positive. Forget manual follow-ups. Automate them instead.Following up is a challenge, especially when manual. Using a tool like LeadSquared to follow up automatically saves you time. It helps you identify the day and time that works the best for you in getting opens, clicks, and responses. You can also find devices your leads use to open your emails. Plus, you can save all of these templates in LeadSquared, so you’re basically good to go. When it comes to follow-up emails, timing is important. Make good use of your CRM platform and analytics tools to know your customer better. This information can help you craft more relevant and personalized emails. If you’re looking for a CRM that supports email marketing, look no further. LeadSquared has everything you need – from automated drips to tracking lead activities in one platform. Book a free demoand see it in action yourself. More in this series:
How do you follow up an email with no response?How to Write a Follow-Up Email After No Response. Ask yourself if you included a close in your first attempt.. Resist the urge to re-send your first email.. Don't follow up too quickly.. Write a truthful subject line.. Start the message with a reminder of your last touchpoint.. How do you politely follow up on an email?Tip: Be brief. Be polite by asking if they've looked it over rather than accuse or point out that you haven't received it yet. Add value by giving them context for the urgency if needed or urgency about the next steps. Finish with a call to action so they know what you want them to do and why it's important.
How can I politely tell someone that I'm waiting for their response email?You sent an important email, and you're eager to get a reply.. 1 Use a call-to-action. ... . 2 I'm eager to receive your feedback. ... . 3 I appreciate your quick response. ... . 4 Always happy to hear from you. ... . 5 Keep me informed . . . ... . 6 I await your immediate response. ... . 7 Write soon!. How do I politely send an email to remind the recipient to reply to an ignored email?How do you politely remind someone to reply your email?. Reply in the same email thread. ... . Draft a sweet and simple message with a greeting. ... . Use polite words and cover all pointers of your message. ... . Use proper formatting and grammar. ... . Make an action-driven ending in your email. ... . Use an email tracking tool.. |